Notes on making products look impossible.
Practical writing on 3D product visualization, real-time configurators, automotive CGI and architectural rendering — from the studio floor.
Architectural Visualization: Selling Spaces Before They're Built
How architectural visualization and animated interior renders help developers and designers sell spaces before construction — with photoreal CGI and full walkthroughs.
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WebGL Product Configurators: A Technical Guide
How real-time WebGL product configurators are built — glTF and Draco compression, PBR materials, HDR lighting, and the performance tricks that keep them fast.
July 3, 2026
The Real Cost of 3D Product Visualization in 2026
What drives the price of 3D product visualization — modeling, materials, animation, and configurators — plus how to budget so your renders pay for themselves.
June 24, 2026
How 3D Car Configurators Boost Automotive Sales
Why interactive 3D car configurators outperform static galleries — engagement, conversion, and the WebGL tech that makes real-time customization possible in the browser.
June 14, 2026
3D Product Rendering vs. Photography: When CGI Wins
A practical comparison of 3D product rendering and traditional photography — cost, flexibility, and quality — so you know when CGI is the smarter choice for your catalog.
June 2, 2026